Kirjeldus

Ebook Colors For Creative Businesses

Aimed at small business owners, marketers, and design students, this book is both a practical guide and an inspirational book. It introduces a reflection on the nature of color combinations, the moods and atmospheres they evoke, and how we associate particular places and emotions to unique color palettes.

It shares with you the secrets behind using color to create a dynamic connection, use patterns and illustrations to add personality and carefully select typefaces that add a notable edge to your designs.

We’ll explore how to pull all of these elements together to create a striking and cohesive design people will love.

Each business has the task of making itself memorable and engaging. Brands can highlight the quality of their products or services by using striking visuals. Customers tend to form an impression of the business already at the first contact with them. In the case of a poor visual presentation, many businesses lose a lot of potential customers.

Suppose the website, packaging, and other visual expressions of the company leave a confusing impression. In that case, the products’ goals and quality will not match the client’s subconscious expectations.

A well-designed graphic presentation, however, works inviting and supports the emergence of a loyal customer base.

Colors affect us at a subconscious level, faster than words or images, acting immediately.

When you know the effects of colors, you can create visual images for your business, which furthers your business’s message, story, feel, and purpose within a few seconds. We all see colors differently, but you can use that skill to your advantage when you understand how different human types respond to different tonalities.

Clarity
Colors for creatives
Big message analysis
Your goals
Your ideal customer
Your message
The four personalities of visual psychology
Colors through the day
Summary
Brand elements
Shapes
Illustrations
Patterns
Typefaces
How to choose typefaces for your projects
Photography
Styling photos
Styling your project
How to make a mood board
How to create a color palette
The right colors for your business
How to create your brand board
The meaning of colors
Summary
Resources
Tools